Hi, I'm Jasveer Kaur

EHE Health is a corporate preventive-health marketplace connecting employers to vetted healthcare providers. The platform served thousands of healthcare workers who submitted timecards and applied to shifts entirely through an outdated web interface — causing alarmingly high drop-off and near-zero mobile adoption.

Healthcare providers worked on the go and expected a fast, thumb-friendly experience. Instead, the 14-field desktop timecard and 6-page application form created friction so severe that providers completed tasks by phone — adding operational cost and delay.

• Owned end-to-end UX for the mobile-first marketplace and timecard redesign
• Facilitated stakeholder workshops with Product, Engineering, and Clinical Operations
• Recruited and moderated usability testing sessions with 12 healthcare providers
• Conducted WCAG 2.1 AA accessibility audit and produced a remediation roadmap
• Delivered handoff-ready Figma specs, component library, and interaction guidelines

• Progressive disclosure for timecards: Collapsed 14 fields into 3 smart contextual steps, cutting perceived complexity by 60% in usability tests.
• One-tap shift application: Replaced the 6-page form with a single-screen summary powered by pre-filled profile data, requiring only a single confirmation tap.
• Smart push notification bridge: Designed a permission-gated notification flow that nudged web users to complete pending tasks in the app — driving migration without disrupting existing habits.
• WCAG 2.1 AA accessibility: Introduced 4.5:1 contrast ratios, screen-reader-friendly ARIA labels, focus states, and full keyboard navigation across the platform.

Bank of America's Wealth Investment Management (WIM) division serves high-net-worth clients through a suite of platforms — WellsTrade, Intuitive Advisor (Robo Advisor), IRAs, ETFs, and mutual funds. The challenge was designing a unified, intuitive investment experience across native iOS/Android and desktop without overwhelming users who are sophisticated but not necessarily tech-savvy.

High-net-worth clients expected private-banking-level polish on their digital interfaces. Fragmented product suites, inconsistent components, and deep navigation buried critical investment actions — creating anxiety and eroding trust in a domain where trust is the currency.

• Led end-to-end product design for WellsTrade, Intuitive Advisor, and IRA flows on iOS, Android, and web
• Drove creation of the WIM design system — 200+ reusable components with tokens, accessibility annotations, and motion specs
• Presented design concepts weekly to senior stakeholders and C-suite leadership
• Collaborated with quantitative research team on A/B testing for investment onboarding flows
• Mentored 2 junior designers and led cross-functional design reviews

• Unified WIM Design System: Created a single source of truth — 200+ components with shared tokens — eliminating inconsistency across 3 previously siloed product teams.
• Progressive onboarding for Robo Advisor: Replaced a 12-step risk questionnaire with a conversational 4-step adaptive flow, reducing abandonment from 42% to under 15% in A/B testing.
• Contextual smart actions: Surfaced investment actions (rebalance, contribute, withdraw) contextually within portfolio views rather than burying them in settings menus.
• Data visualisation redesign: Replaced raw data tables with scannable chart + annotation combos, allowing clients to understand performance trends at a glance.

Lowe's is one of the largest home improvement retailers in North America, with $97B in annual revenue and millions of customers across digital and physical channels. As Lead Product Designer, I drive the UX vision for cross-channel customer experiences — bridging the gap between in-store and digital journeys to create a seamless omnichannel ecosystem.

Home improvement purchases are complex, high-consideration decisions. Customers moved fluidly between the app, website, and physical stores — yet each touchpoint behaved as a silo. The disjointed experience created confusion, eroded confidence, and directly impacted conversion.

• Led UX strategy and execution for the omnichannel shopping experience across web, mobile, and in-store kiosks
• Facilitated Agile sprint planning and design critiques with cross-functional product squads
• Created storyboards, customer personas, and full-journey maps for 4 key customer archetypes
• Championed human-centered design standards and drove accessibility improvements across the product suite
• Managed design QA to ensure engineering fidelity to Figma specifications

• Omnichannel product finder: Designed a unified product discovery experience that surfaces real-time aisle location, stock status, and digital guides simultaneously — eliminating the web/store gap.
• Streamlined mobile checkout: Reduced checkout from 7 steps to 3 with persistent cart summary, smart address autofill, and one-tap payment confirmation.
• Project-based shopping: Introduced a "My Project" feature grouping related products, tutorials, and professional services — turning transactional browsing into goal-oriented shopping.
• Accessibility-first design standards: Established a Lowe's WCAG 2.1 AA compliance checklist adopted by all 4 product squads as standard practice.

Sheraden Lighting, a mid-market commercial lighting solutions company, had relied on a legacy Windows desktop application for inventory management, order processing, and dealer communications for over a decade. The business needed a full migration to a modern, browser-based web app to support remote teams and reduce IT overhead — without disrupting daily operations.

Field sales reps were unable to access order status or submit quotes remotely. The outdated IA buried critical functions under nested menus, and new dealer onboarding required a dedicated 3-hour training session — a bottleneck that slowed business growth.

• Conducted stakeholder interviews with sales reps, dealers, and warehouse managers to map all critical workflows
• Rebuilt the information architecture from the ground up based on card-sorting and tree-testing results
• Produced 80+ hi-fi wireframes and a clickable Figma prototype for stakeholder sign-off
• Led offshore development team in India with bi-weekly design QA sessions and detailed Axure annotations
• Delivered a comprehensive design handoff package including specs, assets, and interaction documentation

• Role-based dashboards: Designed distinct home screens for Sales Reps, Dealers, and Warehouse Managers — each surfacing only the workflows relevant to their role, eliminating the "wall of options" from the legacy app.
• Flat IA structure: Reduced maximum navigation depth from 6 levels to 3, cutting task completion time for the top 5 workflows by an average of 55%.
• Offline-ready patterns: Designed optimistic UI patterns and clear loading/error states to account for field reps working in low-connectivity environments.
• Guided onboarding flow: Built a contextual tooltip-driven onboarding tour that reduced new dealer training time from 3 hours to under 45 minutes.

Bank of America's internal Vendor Management System (VMS) handled thousands of supplier contracts, compliance reviews, and vendor relationships across global business units. The legacy system had grown organically over years — resulting in fragmented workflows, duplicated data entry, and an IA that matched no one's mental model. A complete end-to-end redesign was commissioned to align the platform with modern enterprise UX standards.

Procurement and compliance teams managed hundreds of vendors simultaneously but the system forced them to memorise non-intuitive navigation paths. Critical compliance deadlines were missed because status information was buried 4+ levels deep — creating regulatory risk for a global financial institution.

• Facilitated design workshops and design jams with procurement, legal, compliance, and IT stakeholder groups
• Conducted research-driven IA overhaul using tree testing and first-click testing with 30 internal users
• Owned bi-weekly design presentations to senior stakeholders and programme leadership
• Delivered annotated hi-fi designs covering 40+ screens with full interaction documentation
• Established the VMS design system aligned to BoA's enterprise Figma library

• Vendor 360° profile: Consolidated all vendor data — contracts, compliance status, contacts, performance scores — into a single tabbed profile page, eliminating multi-tab fragmentation.
• Compliance alert dashboard: Designed an at-a-glance risk dashboard surfacing expiring contracts and compliance flags by urgency — preventing the regulatory misses that had triggered the project.
• Research-driven navigation: Replaced the legacy 6-level navigation with a 3-level IA validated by tree testing, achieving 88% first-click accuracy in usability testing.
• Bulk action patterns: Introduced checkboxes + bulk actions for procurement managers handling 100+ vendors simultaneously, reducing repetitive task time by ~40%.

Star Electric Supply is a $1 billion electrical wholesale distributor serving both B2B contractors and B2C customers across the northeastern United States. Over a 2-year engagement, I led the UX and information architecture across 5 full website re-platformings — each targeting a distinct regional brand — while migrating the entire digital presence to the Episerver (Optimizely) CMS platform.

B2B electrical contractors needed to find, spec, and quote products rapidly — often from a job site on a mobile device. The legacy sites had outdated navigation, poor search performance, no account management, and SEO that buried high-value categories on page 4 of Google results.

• Owned information architecture and UX across all 5 brand re-platforms (2017–2019)
• Developed a scalable IA framework reused across all regional brands to ensure consistency at pace
• Designed B2B account portal UX including quote management, order history, and net-30 billing flows
• Collaborated with SEO agency to bake keyword strategy into site structure and category page templates
• Led CMS template design in Episerver and trained content editors on the new platform

• B2B-first search and filter: Designed an industrial-grade faceted search with contractor-centric filters (wire gauge, voltage, certifications) that reduced product location time significantly for trade buyers.
• Scalable IA template: Created a reusable IA framework that could be applied across all 5 regional brands with brand-specific customisation — cutting per-site design time by ~50%.
• SEO-driven category architecture: Structured product categories and landing pages around validated keyword clusters, moving 12 target categories from page 4+ to page 1 of Google results within 6 months.
• Account portal redesign: Introduced a self-service B2B portal for quote management, order tracking, and net-30 billing — reducing inbound account-related calls to customer service by ~35%.

GRIPS is an AI-powered K–12 adaptive learning platform designed to personalise mathematics education for elementary school students. As Lead UX Designer, I owned the end-to-end design of 10 adaptive K–5 math games, an AI-powered virtual tutoring system, and a virtual classroom experience — all while balancing engagement, accessibility, and rigorous pedagogical standards for young learners.

Generic EdTech platforms offered one-size-fits-all content that failed to adapt to each child's pace, learning style, and emotional state. Teachers also struggled with a data dashboard too complex to integrate into their lesson planning workflow — limiting platform adoption in the classroom.

• Led UX design for 10 adaptive K–5 math games from concept through to shipped product
• Designed the AI-powered tutoring interface balancing conversational UX with pedagogical guidance
• Created the virtual classroom experience including whiteboard, live polls, and real-time student monitoring
• Conducted child-centered UX research (observational studies, think-aloud sessions) with 40+ students aged 5–11
• Designed and simplified the teacher dashboard to enable at-a-glance class performance insights

• Adaptive difficulty visualisation: Designed a "challenge meter" visible to students that communicated difficulty level in a fun, non-threatening way — encouraging persistence rather than frustration.
• Emotion-aware AI tutor: Created a virtual tutor character whose tone, pace, and hints adapted based on response patterns — fast and confident students got advanced challenges; struggling students received scaffolded hints.
• Teacher dashboard simplification: Reduced the dashboard from 22 data widgets to 6 prioritised insights — class average, at-risk flags, recent improvement, assignment completion — all visible above the fold.
• Accessible game design: Ensured all 10 games met WCAG 2.1 AA standards and were tested with students who had IEPs (Individualised Education Plans) — making inclusivity a design requirement, not an afterthought.